Bid checks eat your week
Every day you don't adjust bids is a day you're either overpaying for installs or leaving cheap impressions on the table. Checking Search Ads Advisor between shipping features isn't a bidding strategy.
Apple Search Ads · AI bidding
Keep ROAS and CPA on target without babysitting Apple Search Ads all day.
Culminapp is AI-managed bid optimization for Apple Search Ads, built specifically for indie developers and small studios spending under €10k/month — no spend minimum, no percentage cut of your ad budget, and no sales call required to run it once you're in.
Book a call
No credit card. No commitment. Just a 20-minute conversation.
The problem
Running Apple Search Ads by hand doesn't scale down well.
Spend minimums exclude you
Most bid-optimization platforms are built for studios spending tens of thousands a month. Below that, you're either turned away or quoted a minimum bigger than your entire ad budget.
Enterprise tools, indie budget
The dashboards that exist are built for a marketing team, not a solo founder. Steep onboarding and pricing structured around negotiation calls — not a two-person team optimizing between sprints.
How it works
Four steps, then it runs on its own.
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Connect Apple Ads and your MMP
Link your Apple Search Ads account and your attribution provider — AppsFlyer, Adjust, or similar. Read-only access to start; nothing changes until you say so.
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The AI analyzes your account
It looks at keyword-level performance, ad group structure, and your conversion data to build a baseline of what's actually working today.
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Bids get optimized continuously
Bids move automatically toward the ROAS, CPA, or CPG target you set — 24/7, not just when someone remembers to log in.
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You track the results
A performance dashboard shows what changed and why, with plain-language summaries instead of a wall of raw numbers.
Features
Built around bidding, not a generic ads dashboard.
Optimization
- AI bid optimization per keyword and ad group
- Automated bid management that runs 24/7
- AI-generated optimization recommendations
Objectives
- Auto-calibration on ROAS targets
- Auto-calibration on CPA targets
- Auto-calibration on CPG (cost-per-goal) targets
- Multi-objective optimization across Revenue, Installs, and Custom Events
Tracking & reporting
- Full bid history per keyword
- AI dashboard with plain-language performance summaries
Positioning
Built for a different budget than the enterprise players.
Typical enterprise tools
Culminapp
Monthly minimum
€500+/month minimum
No spend minimum
Fee structure
Percentage of ad spend, on top of the subscription
Flat monthly fee — nothing taken from your ad budget
Getting started
Sales call required before you see pricing
Pricing is public — book a call only if you want to
Built for
Marketing teams managing six-figure budgets
Indies and small studios under €10k/month ad spend
Pricing
One plan. No percentage of spend.
€TODO_PRICING /month
- Unlimited keywords and ad groups
- All objective types — ROAS, CPA, CPG, multi-objective
- AI dashboard and performance history
- Direct access to the team building it
Indicative pricing, subject to change before launch.
FAQ
Questions worth answering before you book a call.
How many conversions do I need before this makes sense?
Bid optimization needs enough conversion data to learn from. If your account produces only a handful of installs or events a week across all keywords, there may not be enough signal yet for the AI to act on reliably — we'll tell you honestly during the call rather than sign you up regardless.
Does it work with my MMP?
Culminapp is built to work with AppsFlyer and Adjust. If you use a different attribution provider, mention it on the call — we're prioritizing integrations based on what early users actually need.
Who is this actually for?
Indie developers and small studios running Apple Search Ads themselves, without a dedicated user-acquisition team, spending roughly under €10k/month.
How is this different from the bigger platforms?
No spend minimum, no percentage taken from your ad budget, and no mandatory sales process just to see what it costs. See the full comparison above.
Why book a call now, and when does this launch?
There's no live product yet — this call is a product conversation to validate the idea with people who'd actually use it, not a sales pitch. Once it launches, day-to-day use won't require talking to anyone. No fixed launch date yet; book a call if you want to be first in line.
We're building this with early users — not in a vacuum.
Twenty minutes to walk through how you run Apple Search Ads today, and whether what we're building actually solves it for you. No pitch, no obligation.
Book a call