Apple Search Ads
Early ROAS is misleading
Day-7 revenue rarely tells the full story. Without projected LTV and payback, good campaigns get stopped too early and weak campaigns keep spending.
Scale Apple Search Ads Profitably
Culminapp shows you where to spend, what to improve, and how to make Apple Search Ads profitable for your apps.
Join the Waitlist
Stop Babysitting Apple Ads
- 1M+
- Data points analyzed
- 24/7
- Campaign insights
- 8 years
- Experience
Built and tested with real subscription apps
Suavita
iMint
PPicture
Vidoo
Relax
SCALE ASA
Apple Ads shows the spend.
RevenueCat shows the revenue.
→
We consolidate both to show what to scale.
Subscription revenue takes time to appear. A campaign that looks unprofitable today may become one of your best growth channels — while another may never recover its acquisition cost.
Apple Search Ads
Scale actions
Campaign
Bid
ROAS
Recommended keywords
Brand exact
+10%
x1.3
meal planner
Competitor
+6%
x1.1
calorie tracker
Discovery
-12%
x0.7
generic diet
Your data lives in two places
Apple Ads tracks acquisition. RevenueCat tracks subscribers and revenue. Connecting both usually means exports, spreadsheets and manual calculations.
More data, no clear decision
Dashboards tell you what happened. Culminapp helps you understand what to scale, what to reduce and where your next profitable growth opportunity may be.
HOW IT WORKS
From scattered data to clear growth decisions
Connect the tools you already use and see which Apple Search Ads campaigns are actually driving long-term value.
Apple Search Ads
Spend, bids, keywords
RevenueCat
Subscriptions, LTV, revenue
Growth dashboard
+18%
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Connect your data
Link Apple Search Ads and RevenueCat to bring acquisition, subscription and revenue data into one place.
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Understand true performance
Culminapp connects campaign spend with subscriber revenue to reveal projected LTV, payback and profitability.
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Know what to do next
Get clear recommendations on which campaigns to scale, monitor or reduce — without spending hours inside spreadsheets.
Join the Waitlist
We are opening access in batches based on fit.
CLEAR ANSWERS
Know where your next dollar should go
Culminapp turns acquisition and subscription data into the answers your team needs to grow.
Projected ROAS
Which campaigns will become profitable?
See projected ROAS and payback beyond the first days of a subscription cohort.
Budget at risk
Where are you overspending?
Identify campaigns, ad groups and keywords that are unlikely to recover their acquisition cost.
Growth opportunity
What can you safely scale?
Find campaigns with strong long-term value and room for additional profitable spend.
Clear explanations
Why did performance change?
Understand the revenue and cohort signals behind every recommendation.
ONE VIEW
See the full journey from ad spend to subscription revenue
Follow every campaign beyond the install and understand how its subscribers perform over time.
True ROAS
Projected LTV
Payback period
Recommended action
Campaign profitability
Subscription cohorts
Scale carefully
Strong projected ROAS with room for additional spend.
Reduce bid
This keyword is unlikely to reach break-even within 180 days.
WHY CULMIN
Built for decisions
Without Culminapp
- Acquisition and revenue in separate tools
- Short-term ROAS
- Manual spreadsheet analysis
- Reactive budget changes
- More metrics to interpret
With Culminapp
- One connected view
- Projected profitability
- Clear recommendations
- Informed scaling decisions
- Clear actions to take
Your team stays in control. Culminapp gives you the context and recommendations to make better Apple Ads decisions.
Built by app developers focused on Scale ASA
We build and operate subscription apps ourselves. Culminapp started because we needed a clearer way to understand whether our Apple Search Ads campaigns were creating long-term value — without maintaining another spreadsheet.
App operators
Built from experience
Subscription apps
Real business context
First-party insight
Not theoretical
FAQ
Questions worth answering before you join the waitlist.
Who is Culminapp for?
Culminapp is built for app teams using Apple Search Ads to acquire subscribers or paying users and looking for a clearer view of long-term campaign profitability.
What do I need to connect?
The first version of Culminapp connects Apple Search Ads with RevenueCat. Additional attribution and subscription platforms will be added based on customer demand.
What will Culminapp show me?
You’ll be able to compare campaign spend with subscription revenue, projected LTV, payback and expected profitability — then see which campaigns may be worth scaling or reducing.
How much campaign data do I need?
More data generally produces more reliable projections. During the call, we’ll review your current volume and tell you honestly whether Culminapp is a good fit yet.
Is Culminapp available today?
Culminapp is currently under development. We’re speaking with app teams now to understand their Apple Ads and subscription revenue workflows.
Find the campaigns worth scaling
See how Culminapp can connect your Apple Ads spend with real subscription revenue and help your team grow with more confidence.
Join the WaitlistWe will reach out when we are ready to open access.