ROAS improvement
0.83× → 1.20×
iRock · Stone Scanner
Apple
Ads
for iOS subscription apps
Make your apps profitable with Apple Ads.
Apple Ads shows you installs. CulminApp shows which campaigns and keywords pay you back, and the bid that gets the others there.
No credit card required · Ready in minutes
Overview
Spend
$8,000
Selected period
Projected ROAS · M6
1.80×
Estimated at target
Projected profit · M6
$6,400
Estimated after ad spend
Break-even
79 days
ROAS ≥ 1× after install
ROAS M6 by acquisition day
Cohorted
Spend Projected ROAS Break-even · 1×
ASA unit economics
By acquisition day · cohorted
CPI ASA ARPU M6 Profit / install Trend
| Campaign | Spend | Projected ROAS · M6 | Status |
|---|
Keywords Recommended bids
| Keyword | ROAS M6 | Current bid | Recommended | Action |
|---|
Apps growing with CulminApp iOS subscription apps steering their Apple Ads with projected returns.
Suavita
iMint
PPicture
Vidoo
Relax
Real results
From losing money to crossing the line.
Faster break-even
16 → 3 months
iBug · Bug Identifier
More spend, still profitable
+$15k / month
Suavita · Fasting Tracker
Features
Turn Apple Ads into profitable growth.
Your timeframe. Your projected returns.
See projected ROAS by campaign and keyword.
Set your payback target. CulminApp projects ROAS for every campaign and keyword, so you see which acquisitions become profitable within your timeframe, and which never will.
Product page
1.61×
Exact · Low traffic
1.01×
Exact · High traffic
0.87×
Projected ROAS at M6 · break-even at 1.0×
A calculated bid for every keyword
Improve your profits with our bid recommendations.
Our in-house model weighs projected revenue, your payback window, conversion rates, acquisition costs and keyword performance to calculate the right bid for each keyword.
You stay in control. You choose which recommendations to apply. Nothing changes in your campaigns without you.
| plant identifier | 1.85× | ||
|---|---|---|---|
| plant | 1.08× | ||
| plant identification app | 0.78× |
Give every dollar a direction
Detect wasted spend. Fund what works.
Spot campaigns and keywords unlikely to become profitable, then redirect that budget toward stronger projected returns.
- Exact · High traffic 0.87×
- Broad · Discovery 0.54×
- Product page 1.61×
An analyst for your app
Put all your data to work with your AI agent.
Recommendations grounded in your ad performance, revenue, projections, annotations and change history. Ask what to change, why, and how.
Find demand. Explore the upside.
Bid on keywords that can boost your ASO.
Search popularity reveals high-demand App Store keywords. Invest there and your paid acquisition can lift your organic visibility for the same search.
- plant identifier82
- plant scanner64
- leaf id31
Know your payback
See when you’ll make your money back.
An estimated break-even timeline for each campaign and keyword, so you know how long your budget is tied up before it returns.
How it works
Apple Ads + RevenueCat
One model to project your returns.
CulminApp matches your Apple Ads performance with RevenueCat revenue to analyze profitability, estimate future ROAS and recommend your next move.
-
1
Connect your data
Link Apple Ads and RevenueCat to bring acquisition and revenue together.
-
2
Analyze and project
CulminApp matches the data, analyzes profitability and projects your returns.
-
3
Act on recommendations
Decide where to adjust bids and budgets. You stay in control.
Who it’s for
Built for iOS app founders ready to scale with Apple Ads.
Turn your Apple Ads spend and RevenueCat data into a plan for profitable growth: clearer bids, budget decisions and payback expectations.
-
Independent founders
You run the app and the ads. Know which dollars come back before you add more.
-
Studios and app portfolios
Compare profitability across apps and move budget to the ones that earn it.
-
Growth teams
Back every bid and budget call with projected returns your team can share.
Built by app operators facing the same growth decisions.
What founders say
From the people spending the budget.
[Placeholder] One or two sentences on a concrete result: what changed in ROAS, payback or spend after using CulminApp.
[Placeholder] A short quote on the decision CulminApp made easier.
[Placeholder] A short quote on time saved versus spreadsheets.
Pricing
One plan. Scales with your spend.
A flat monthly fee plus a small share of your Apple Ads spend. Try everything free for 14 days, with no subscription or ad-spend fees during the trial.
$49 + (2% of spend) / month
CulminApp
$49 / month + 2% of Apple Ads spend
VAT included.
- Projected ROAS by campaign and keyword
- Bid recommendations for every keyword
- Wasted-spend detection
- Estimated break-even timelines
- Keyword search popularity
- AI agent, 100 messages per month
No credit card required · 10 agent messages during the trial
What do I need to use CulminApp?
An iOS app using Apple Ads (formerly Apple Search Ads) and RevenueCat, with access to connect both accounts. CulminApp brings your ad performance and subscription revenue together to help you make growth decisions.
How do the projections work?
CulminApp combines Apple Ads spend and acquisition data with RevenueCat revenue and projections to estimate future ROAS and the time it could take to cover your ad spend. These are estimates based on the available data, not guaranteed returns.
What if there isn’t enough data yet?
New campaigns and keywords may need more acquisition and revenue history before a useful estimate is available. Treat early projections with care: a missing or uncertain projection is not, on its own, a reason to stop a campaign.
Will CulminApp change my campaigns automatically?
No. CulminApp and its AI agent provide analysis and recommendations. You choose which bid and budget changes to make and keep control of your campaigns.
How much does it cost after the free trial?
$49 per month plus 2% of your Apple Ads spend. Prices include applicable VAT. The trial is free for 14 days, with no credit card, subscription or ad-spend fees.
Put your next ad dollar in the right place.
Connect Apple Ads and RevenueCat to get projected ROAS, estimated break-even and bid recommendations for your app.
Start your 14-day free trialNo credit card required.